Abbott - Digital Sampling Activation

Viet milk industry suffers from the legal constraint against advertising to mothers with babies under 2 years old, makes it hard to reach and collect accurate data of consumer profiles for execution of brand activation. THE RESULTS - 73,833 mothers reached in a week in 5 different places via wifi marketing platform. 1,921 people signed up into brand platform. 70% acquisition cost per lead saved. THE CHALLENGE - Finding the way to reach the right audiences. Due to Vietnam's legal constraint against advertising to mothers with babies under 2 years-old, the milk industry suffers from collecting accurate data of consumer profiles for execution of brand activation. THE SOLUTION - Our innovation: Digital Activation on wifi marketing platform. The innovation of digital activation on wifi marketing platform has proven its advantages over the conventional way, which helps ABBOTT’s targeted samplings reach their right audiences – mums with children aged 3 to 6, as well as simplifying the user journey and increase ROI by minimize the labor cost.