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Wrangler - One Holistic Ecosystem

We created a full experience website for Wrangler - one that offers unified functioning of the overall eco-system, under one roof. THE RESULTS - A single, multilingual, multi-regional platform; customised to each region with engaging content whilst providing a seamless and easy user journey. THE CHALLENGE - How to make this iconic American brand relevant once again! Wrangler's challenge was in establishing a unified identity in Asia that clearly communicated what the brand stands for and its product offering. It lacked of a core brand thought in the minds of its consumers which resulted in poor customer recall of the brand name ‘Wrangler’. THE SOLUTION - We designed a coalesce platform to encourage engagement. A unified digital ecosystem hosted on amazon servers was created to cater to the needs of all Wrangler fans and consumers across 12 countries in the the APAC region. Branded content that communicated the brand's philosophy, its offerings and features of each product in inventory was created for the platform.

Category: Clothing/fashion

Genre: Apps, Digital, Experiential, People