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AXE - 'You're Gold'

In its quest to help guys everywhere be the best version of themselves, Axe is launching Axe Gold body spray with ‘You’re Gold’, a new campaign targeting young guys, telling them that when you smell fresh all day, you can be your most confident self. The campaign pays tribute to what young guys are into today – mixing internet memes, entertainment, sports and gaming references to create short scenarios that guys all over the world can relate to. Using short, snackable media formats ‘You’re Gold’ heroes individuality in a fun and progressive way, showing guys in situations in which being confident (and smelling good) is what makes them stand out.


Advertiser: Unilever

Brand: AXE

Creative Agency

Creative Agency: 72andsunny

Production Company

Production Company: Caviar UK


Edit Company: Hecho

Post Production / VFX

Post Production Company: Whitehouse Post


Music Company: Amp.Amsterdam

Music Supervision: Big Sync


Sound Company: Wave Amsterdam

Category: Beauty/health, Deodorant

Genre: Music & Sound Design