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Group745
Group745
Group745
Group745
Group745
Group745

Foxtons by M&C Saatchi Accelerator

23/08/2018
Advertising Agency
London, UK
33
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Credits
Brand
Agency / Creative
Foxtons has announced the launch of its first ever major advertising campaign. Starting in August 2018, the campaign celebrates the sheer energy and drive that make this brand so famous. Using the slogan ‘Get Foxtons On It’ this integrated campaign will run across the capital on out-of-home, London buses and London Underground sites, as well as digital, online and social media. The provocatively straight-talking campaign, which has been created by M&C Saatchi Accelerator – the entrepreneurs and ‘growth-business’ division of M&C Saatchi - is targeting home buyers and sellers by urging them to ‘Get Foxtons On It’ for the result they need. The campaign launches against the backdrop of a slowing property market in London. Unusually, it takes this head-on and will feature several deliberately pokey creative executions. Each highlights on a reason to choose Foxtons: “Movers Need Shakers. Get Foxtons on it” speaks to the sheer energy and commitment of Foxtons people “You Have Your Heart Set, We Have The Mindset. Get Foxtons on it” explains how Foxtons can get results other agents can’t. With the largest property network across London and a team of highly trained experts working in over 60 offices, Foxtons has the credentials to assert that if you want a result, “Get Foxtons On It”.
About M&C Saatchi London

WHO ARE WE?

Entrepreneurs. Designers. Strategists. Incredibly logical minds and thoroughly artistic folk. We are a force field of creative people working across 14 group divisions with expertise in advertising, brand management, PR, customer relationship management, data insight and digital marketing.

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For 25 years, M&C Saatchi has changed the nation’s attitudes, habits, minds, diets and even its government. Joining forces with the former LIDA agency gives us new strength in data-driven behaviour change at a personal level.

Our national behaviour change movements are activated right down to the individual. And our customer loyalty programmes have found their place in the nation’s heart. This gives us the nous to reach everyone, and every single someone. To change how they think, and how they act.

Whether your brand is facing change – or forcing it – we are at our best when helping clients create opportunity in change.

CHANGE MADE SIMPLE

We have a devilishly simple process to make change happen. It begins with our commitment to Diversity of Thought. Similar people think similar things, so we must bring a diverse group together to consider all perspectives and possibilities to effect change.

Brutal Simplicity of Thought distils this to the most powerful way to make change. And that pure idea is then dramatised and amplified across all channels and audiences to drive change.