Lafayette 148 New York Redesign

09/08/2018

Firstborn

Advertising Agency

New York, United States

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09/08/2018

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After 20 years in business, the new site represented an opportunity for L148 to gain back control of their brand story and create a new kind of customer experience, one that would act as destination for their consumer’s wardrobe and content needs not merely a digital catalog. To create content that would resonate with existing customer while helping new customers gain a deeper, richer understanding of Lafayette 148—we used the motif of “details” to show how “Art at Work” benefits her, how it inspires the brand, and how it comes to life in every aspect of Lafayette 148’s business.

About Firstborn

Firstborn is a design and innovation company. We work with forward-looking companies to shape modern brands for a purpose-driven future.

Founded in 1997 as a design and technology company, we’ve seen the landscape change dramatically. Our industry has transformed, our clients’ businesses and their challenges have become more complex, consumer behavior has shifted, and we, as a company, have evolved with those changes.

Twenty years ago, Firstborn was founded on the belief that intuitive and engaging consumer experiences and digital products will help move our clients’ businesses forward. We still believe that today.

Today, we help our clients realize the full potential of being a modern digital brand through a combination of our proprietary design process and the work forged from it.

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