NYU Langone Hospital Redesign

08/08/2018

Firstborn

Advertising Agency

New York, United States

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08/08/2018

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Credits

Hassenfeld Children’s Hospital (HCH) has a unique philosophy of care, one that treats parents and doctors as partners in the health of the child. It was this philosophy that drove Firstborn’s redesign of the HCH website. We wanted to visualize HCH’s care through photography, animation and video to bring the patient experience to life. This included animated stories to help clarify complex topics and bring clarity to parents making difficult choices about their children’s health. Each of these was told through a distinctive animation style, reinforcing the brand. We worked to capture the correct tone needed to balance authenticity, authority, and approachability in every piece of content.

About Firstborn

Firstborn is a design and innovation company. We work with forward-looking companies to shape modern brands for a purpose-driven future.

Founded in 1997 as a design and technology company, we’ve seen the landscape change dramatically. Our industry has transformed, our clients’ businesses and their challenges have become more complex, consumer behavior has shifted, and we, as a company, have evolved with those changes.

Twenty years ago, Firstborn was founded on the belief that intuitive and engaging consumer experiences and digital products will help move our clients’ businesses forward. We still believe that today.

Today, we help our clients realize the full potential of being a modern digital brand through a combination of our proprietary design process and the work forged from it.

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