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Bet Victor - Bet Calculator

24/07/2018
Advertising Agency
London, United Kingdom
598
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Credits
With over 200,000 monthly searches for ‘bet calculator’ related terms each month, gambling company BetVictor were missing out on a sizeable opportunity to attract new customers to their site. Kitty were tasked with creating a bespoke solution that not only fulfilled this requirement, but also delivered a best-in-class asset, cementing BetVictor’s positioning as a leading brand in this sector. During the research process, Kitty identified that the competitions’ Bet Calculators were limited in functionality and lacked user-friendly qualities. For instance, some added in extra steps for users whilst others created unnecessary pages. Increasing the efficiency of the search performance, Kitty integrated Answer Box capabilities into the design with the aim of attracting anyone in a query state of mind to the calculator pages, answering their questions and presenting them with a calculator, all on the same page. To provide maximum worth to its users, Kitty designed a bespoke calculation engine with exclusive calculation abilities, providing calculations and accuracy that no other site could compete with. With the ever-rising usage of mobile in mind, Kitty also integrated Google’s PWA functionalities into the build, giving users the opportunity to use the Bet Calculator online and offline, being the first and only company in the market to do so. Results: 2nd biggest new visitor driving page, only behind the homepage 1 and only bet calculator now used by staff internally with great feedback Top 5 rankings within 24 hours
About kitty
We're a platform development agency. We focus on understanding the needs of both the brand and the consumer to design the best-in-class experiences and technology-led solutions that drive performance.

We love building digital experiences that your customers will love. We are passionate about technology and it's at the heart of everything we do.

Our model is built on immersion and iteration. Starting with a foundation of project discovery, our team's sprint-based approach eliminates assumptions, includes frequent test, and produces unexpected results.