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Pond's Padma Purple

The idea is to show the transformative effect of Pond’s Flawless Radiance by visually representing the before and after faces. The right side of each woman’s face shows blemished uneven skin, and the left side shows flawless skin. The women, as if in a music video, dance to a pre-recorded track and show off this difference with interesting choreography.

Client

Advertiser: Unilever

Brand: Pond's

Creative Agency

Creative Agency: Ogilvy & Mather

Producer: Ali Loveday-Herzinger

Executive Creative Director: Nicolas Courant

Global Account Executive: Danny Frangella

Production Company

Production Company: Chimney Singapore

Executive Producer: Camilla Andersen

Director: KEZIA

DOP: Ginny Loane

Offline

Edit Company: Chimney Singapore

Editor: Ola Ohlsson

Post Production / VFX

Post Production Company: Chimney Singapore

Flame Artists: Makoto Amemiya

Colourist: Khien

VFX Supervisor: Struan Farquhar

Music

Composer: Mahuia Bridgman-Cooper

Category: Beauty/health

Genre: Fashion & Beauty, choreography