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Return to Chapman's Peak

To promote the technological masterpiece that is the Mercedes-Benz S-Class, we revisited a very special story from Mercedes-Benz’ advertising history. We found Mr. Christopher White, the man who plunged over 100 meters over the side of Chapman’s Peak Drive in the late 80’s, alive and well in East London and invited him back to tell his story, with a very interesting surprise instore for him back at the iconic road that almost took his life 3 decades ago.


Advertiser: Mercedes-Benz

Brand: S-Class

Clients: Selvin Govender

Creative Agency

Creative Agency: Net#work BBDO

Copywriter: Tim Beckerling

Art Director: Steven Tyler

Strategist: Michael Blunden

Producer: Lee-Anne Jacobz

Executive Creative Director: Brad Reilly

Chief Creative Officer: Mike Schalit

Animator: Ryan Paikin

Production Company

Production Company: 7Flims

Director: Lourens van Rensburg

DOP: Lourens van Rensburg

Producer: Nina van Rensburg

Stylist: Steven Tyler


Edit Company: The Upstairs Ludus

Editor: James O’Sullivan

Post Production / VFX

Post Production Company: The Upstairs Ludus


Music Company: Audio Militia


Sound Company: Audio Militia

Category: Automotive, Cars

Genre: Documentary, Storytelling