Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?

Kung Fu

The Rock My Soul meal from Chicken Licken is the ultimate in soul food and the perfect way to satisfy a restless soul. Introducing, SoulRocker, a game by Chicken Licken that takes you on the quest for inner-peace. Players collected chicken pieces along the way to build up their inner-peace in the hope of defeating the master at the end. But the master is no push over. So we used this to drive people in-store. If you couldn’t defeat him, you could go buy an actual Rock My Soul meal and you’d receive a secret code that gave you max inner-peace and the best chance of overcoming him to become the master yourself. It is the most successful branded game in South Africa…without a prize. It also rocked sales with the Rock My Soul meal becoming the No1 selling item on the menu.


Advertiser: Chicken Licken

Brand: Rock My Soul Meal

Clients: George Sombonos

Creative Agency

Creative Agency: Net#work BBDO

Copywriter: Safaraaz Sindhi

Art Director: Heidi Kasselman

Strategist: Tebogo Koena

Producer: Caroline Switala

Executive Creative Director: Brad Reilly

Chief Creative Officer: Mike Schalit

Account Management: Amber Mackeurtan

Media Strategist: Kyle Duckitt

Designer: Ryan Paikin

Production Company

Production Company: Plank Films

Director: Peter Pohorsky

DOP: Devin Toselli


Editor: Evy Katz


Composer: Markus Wormstorm


Sound Engineer: Louis Enslin

Category: Fast food, Retail and restaurants

Genre: Comedy, Digital, Experiential, In-camera effects, Music & Sound Design, Strategy/Insight