senckađ
Group745
Group745
Group745
Group745
Group745
Group745

Jetstar DMP

11/06/2018
Media Agency
London, UK
9
Share
Credits
Smart data-driven targeting, enabled low-cost airline Jetstar to reduce customer hassle, stave off competition and become a truly consumer centric business. Our team created a proprietary DMP technology that not only informs and enriches Jetstar's audience creation process, it also connects into the largest DSPs for a complete view of the digital marketplace. By activating created audiences across multiple exchanges at once, it allows for consistent optimisation across media platforms, including walled gardens, and even during campaign flights. Entered in Media Lions.
About Wavemaker UK

We believe there always is a better way to grow. We positively provoke growth for our clients by reshaping consumer decision-making and experiences through media, content and technology. The Wavemaker way is globally consistent. Fuelled by the world’s most powerful consumer data, we understand where and how marketing can intervene decisively to help brands win more sales. Our 7,600 people across 90 markets have the deep knowledge, confidence and courage to provoke growth for some of the world’s leading brands and businesses.