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Play for Equality

Lifetime, the female empowerment channel, and Y&R Mexico launched a campaign to highlight the inequalities between men’s and women’s soccer. The campaign Play for Equality transformed statistics about inequality in women’s pro soccer into socks and soccer balls for the players to use in a match in the finals. The socks and balls display statistics illustrating the disparity in attendance, salaries, and scoring between the Mexican men’s and women’s leagues.


Advertiser: Lifetime

Creative Agency

Creative Agency: Y&R Mexico

Art Director: Juan Carlos Contreras

Planner: Alfonso Borreguero

Producer: Auero Studio

Chief Creative Officer: Alexis Ospina

Head of Art: Luís “madruga” Enríquez

Agency Producer: Juan Pablo Osio

Chief Executive Officer: Hector Fernandez

Vice President, Planning: Alfonso Borreguero

Vice President, Client Services: Eduardo Delgado

Global Chief Creative Officer: Tony Granger

Brand Manager: Raul Rodriguez

Managing Director: Carolina Restrepo