Hyper Curated Playlists
Alpha Play is a streaming platform for classical music. Unlike Spotify, they don’t rely on algorithms to create their playlist. Alpha Play works with experienced and renowned musicologists to handpick the music. Their playlists are curated by humans, not by algorithms.
With ‘Hyper Curated Playlists’, we created a PR-story and digital campaign to launch Alpha Play to a broad audience. Conductor Philippe Herreweghe and popsinger Daan each curated their own playlists from a very personal point of view.
Make Lemonade is an independent, contemporary advertising agency. As a creative outlet for offbeat work we value content and imagination over scale and prestige.
We’re a small enterprise and we prefer to keep it that way. Make Lemonade works in an ecosystem with likeminded partners Uncompressed Branding and Design studio, Salvo Creative Strategists and Minsky Web Agency. This retains our ideas pure and fresh and our approach flexible.