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Avery was originally engaged with Top Drawer's in-house media team, a relationship which expanded when they asked us to develop creative to promote their shipping labels. The campaign targeted office managers with a creative play on words describing their product, and was deployed in French and English in Toronto, Vancouver, and Montreal on superboards, digital superboards, subway platform posters, street blitzes, and email blasts. See what stuck.


Advertiser: Avery

Creative Agency

Creative Agency: Top Drawer Creative

Copywriter: Patty Lowery

Art Director: Chris Abbott

Planner: Amanda Pui

Strategist: Andrew Connochie

Chief Creative Officer: Brian Gahan

Media Agency

Media Agency: Top Drawer Media

Category: Business and services