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Heroes Unwelcome

After returning from World War II, Czech soldiers weren’t celebrated like in other countries. Instead, they were sent to prisons and labor camps by the Communist regime. The campaign “Heroes Unwelcome” features the true stories of three veterans who were prosecuted for their bravery.


Advertiser: Post Bellum

Brand: National History Archive

Creative Agency

Creative Agency: Y&R Prague

Copywriter: Jiri Kirchner

Art Director: Eugen Finkei

Producer: Tomas Tomasek

Executive Creative Director: Dora Pruzincova

Chief Creative Officer: Tereza Sverakova

Retoucher: Monika Zahem

Regional Chief Creative Officer: Jaime Mandelbaum

Executive Managing Director: Tomas Dvorak

Photographer: Miro Minarovych