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Heroes Unwelcome

After returning from World War II, Czech soldiers weren’t celebrated like in other countries. Instead, they were sent to prisons and labor camps by the Communist regime. The campaign “Heroes Unwelcome” features the true stories of three veterans who were prosecuted for their bravery.

Client

Advertiser: Post Bellum

Brand: National History Archive

Creative Agency

Creative Agency: Y&R Prague

Creative Director: Marco Antonio do Nascimento, Atila Martins

Copywriter: Jiri Kirchner

Art Director: Eugen Finkei

Producer: Tomas Tomasek

Executive Creative Director: Dora Pruzincova

Chief Creative Officer: Tereza Sverakova

Photographer: Miro Minarovych

Retoucher: Monika Zahem

Executive Managing Director: Tomas Dvorak

Regional Chief Creative Officer: Jaime Mandelbaum