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Quest to Legoland

A GPS reinvented for kids that starts the LEGOLAND adventure the moment families leave home by transforming the drive into a LEGO-themed ride. In Quest to LEGOLAND, as kids travel to LEGOLAND Florida Resort, they can follow LEGO Minifigures like Captain Brickbeard and the Good Knight on themed routes mapped in real-time using GPS. Along the way, they unlock themed missions, answer trivia, and learn about the world around them as landmarks they pass pop up on-screen right before their eyes. This campaign won VML 5 Lions.

Client

Advertiser: Legoland

Creative Agency

Creative Agency: VML

Category: Sports and leisure, Theme parks

Genre: Activation, Apps, Creative technology, Digital, Experiential, Strategy/Insight