Roger Dubuis - Lamborghini
Trizz and Swiss watch maker Roger Dubuis crafted its latest Excalibur Aventador S assembling in a race between light and the raging speed of the Lamborghini Squadra - they both win!
Trizz Director, Oriol Puig and our cg-design team reinterpreted and visualised the brief to include laser optic light that transforms into intricate solid materials (patented pieces of the Excalibur AS), and brought to life as it reflects off the cars exteriors during a high speed cross-cut edit. Trizz was also responsible to supervise the original score and sound effects expanded in our Director’s cut.
Animated to define the inner workings of the watch fitting into their placement and as an eye catcher, the clean concept has a modern, fast appeal and energetic storytelling.