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Nike - The Road To HBL


Advertiser: NIKE

Brand: HBL

Creative Agency

Creative Agency: R/GA Shanghai

Copywriter: Jam Lee

Art Director: Kaori Lo

Producer: Kris Wang

Executive Creative Director: Terence Leong

Experience Design Director: Vani Oza

Content Producer: Emily Lee

Senior Strategist: Scarlett Li

Visual Designer: Martha Ma

Senior Technology Director: Laurent Thevenet

Senior Software Engineer: Adriano Fernandes

Software Engineer: Dragon Chiang

Account manager: Lexi Wang

Production Company

Production Company: Final Frontier

Executive Producer: Gustavo Karam

Director: JuanMa Freire and Mariano Fernandez Russo

Producer: Fernanda Soma and Larissa Miranda

Executive Creative Director: Ralph Karam

Animation Studio: Le Cube


Music Company: Cachorro Loco

Composer: Facundo Capece

Sound Designer: Lola Richter

Genre: Animation, Apps, Digital, Experiential