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League Manifesto

The Canadian Premier League is a new soccer league launching in Canada. They wanted to announce their mission and rallying cry to soccer starved Canadians from coast to coast. With the league 12 months out from playing their first match, we needed to ignite the pride of a nation and create interest in a sport we’re not traditionally known to excel at. So we created a symbol of the movement being the logo and a video featuring real soccer players, supporters, coaches and fans across Canada.


Advertiser: Canadian Premier League

Brand: Canadian Premier League

Client Team: David Clanachan, Paul Beirne, Roy Nasrala, Brittany Hughes

Creative Agency

Creative Agency: J. Walter Thompson Canada

Copywriter: Mark Lewis

Art Director: Ari Elkouby, Raj Gupta

Planner: Dean Foerter, Matt Ball

Producer: Julian Weiman

Executive Creative Director: Ari Elkouby

Account Team: Andrew Rusk, Eric Dickinson

Head of Production: Shenny Jaffer

Production Company

Production Company: Westside Studios

Director: Nikki Ormerod

DOP: Viktor Cahoj

Post Producer: Kristina Loschiavo

Line Producer: Christa Michelle

Post Production / VFX

Post Production Company: Alter Ego

Colourist: Tricia Hagoriles

Editor: John Collucci

Editing House: Sauce JWT

Colour Producer: Jane Garrah

Colour Assistant: Erik Bayley


Music Company: Pirate

Composer: Mark Rajakovic

Voice: Odario Wilson

Sound Producer: Joanne Uyeyama

Sound Director: Vanya Drakul


Animation House: Polyester

Animator: Jeremy Dimmock, Bob Zagorskis

Media Agency: MediaCom

Category: Sports and leisure

Genre: Storytelling