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Canadian Premier League - League Manifesto

Canadian Premier League
01/05/2018
Advertising Agency
Toronto, Canada
20
Share
Credits
Agency / Creative
Media
Production
Post Production / VFX
Music / Sound
Animation
The Canadian Premier League is a new soccer league launching in Canada. They wanted to announce their mission and rallying cry to soccer starved Canadians from coast to coast. With the league 12 months out from playing their first match, we needed to ignite the pride of a nation and create interest in a sport we’re not traditionally known to excel at. So we created a symbol of the movement being the logo and a video featuring real soccer players, supporters, coaches and fans across Canada.
About VML Canada

VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Intel, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, which name WPP as a “Leader” in Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 30,000 talented people across 60-plus markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney. 


VML is a WPP agency (NYSE: WPP).