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The Launch of Beefeater Pink Gin

Beefeater is working with independent agency, Impero, to launch a brand-new product, Beefeater Pink – a fun strawberry take on the classic Beefeater London Dry Gin. Impero has developed an entirely new visual identity for the gin as well as a full creative campaign, which spans out-of-home, digital, on-trade and social media.

Creative Agency

Creative Agency: Impero

Senior Account Director: Lauren McGregor

Strategy Director: Dan Deeks-Osburn

Creatives: Alex Kosterman, Sarah Burrows

Senior Graphic Designer: Davide Baratta

Head of Design: Adeline Chong

Designers: Lise Dessons, Andres Clerc

Lead Creative: Lara Groves

Project manager: Ann-Marie Richards

Creative director: Michael Scantlebury

Category: Alcoholic drinks , Spirits

Genre: Strategy/Insight