Timberland 'Legends Club' Campaign

As Scholar dove headfirst into tackling the art and storytelling within these films for Timberlands Legends Club, they knew that they were creating something that was as much lifestyle as it was product. It is a snapshot of history. Stories that shed light on one of the greatest lyrical geniuses of a generation. All of sudden, they felt compelled to channel the feeling of Nas’ life, his journey, his stories in an engaging set of animated films.

Scholar set out to create a gritty, textural narrative with a comic aesthetic that is familiar to the world of hip-hop, but also new and fresh at the same time.  The campaign’s foundation became the stylized imagery they created, full of pops of color and cel-animated, liquid transitions. "We’re still pinching ourselves even after the dust has settled and these spots have flown into the world."