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Creative Press Challenge - 'fight cancer'

For the kick-off, Thijs Biersteker together with digital production agency Media Monks and Amp.Amsterdam developed an interactive punching bag to literally fight against cancer. This is a perfect fit for Fight Cancer, an iconic charity that aims to create more awareness for cancer under young adults and to inspire them to take action by organizing fundraising activities.

Client

Client: de Volkskrant Creative Press Challenge

Charity: Fight Cancer

Creative Agency

Creative Agency: Moore Amsterdam

Creative: Thijs Biersteker

Media Agency

Media Agency: MediaMonks

Sound

Interactive Sound Design: Amp.Amsterdam

Category: Charity, Corporate and social

Genre: Creative technology