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Carnival Cruise Line Presents: Bill the Mystical Sloth Facebook Live Stream

On June 21, 2017, we introduced Bill the Mystical Sloth to millions of viewers. Like his pal Punxsatawney Phil and his winter predictions, Bill was brought on location to the Florida Keys to predict the length of summer over the course of our 4-hour live broadcast on the Facebook Live platform. 2018 Shorty Awards winner for Best Use of Live Video Stream


Brand: Carnival Cruise Line

Creative Agency

Creative Agency: SapientRazorfish

Category: Services, Tourism, Travel

Genre: Comedy, Dialogue, Digital, Experiential, In-camera effects, Music performance, PR, People, Scenic, Storytelling, Stunts