Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?

BMW – Transformation of a Landmark

In the public’s view, German carmakers were lagging behind in electric mobility. But with 100,000 electrified vehicles delivered in 2017, BMW outshone even brands like Tesla. To celebrate this and spark a shift in people’s perception, we changed something that has never been used commercially before: the four-cylinder tower – BMW’s headquarters and symbol of the gasoline engine. For the delivery of the 100,000th BMW i3, we invited people to the four-cylinder tower for a carefully choreographed spectacle turning the four cylinders into four 101-metre-high batteries and made global headlines.


Advertiser: BMW

Brand: BMW

Creative Agency

Creative Agency: Jung von Matt/ SPREE

Category: Automotive, Cars

Genre: Action, Activation, Experiential, PR, Stunts