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Swear Like a Mother


Advertiser: Kraft Heinz

Brand: Kraft Mach & Cheese

Vice-President Brand Building - Sauces, Meals & Desserts: Michelle St Jacques

Marketing Director, Brand Build: Rachel Drof

Senior Associate Brand Manager Innovation and Equity for Kraft Mac & Cheese: Kathryn Goodman

Creative Agency

Creative Agency: CP+B

Creative Director: Peter Knierim

Strategist: Emma Price

Producer: Annie Turlay

Executive Creative Director: Adam Chasnow

Group Account Director: Rob Hofferman

Managing Director: Devin Reiter

Project Manager: Laura Crow

Account Supervisor: Anne Crosby

Group Strategy Director: Kaylin Goldstein

Business Affairs Manager: Joanna Lee

Account Manager: Ashley Huehnerfuss

Production Company

Production Company: Hungry Man

Executive Producer: Dan Duffy

Director: Hank Perlman

DOP: Mott Hupfel

Managing Director: Kevin Byrne

Head of Production: Julie Kopitsky

Post Production / VFX

Post Production Company: 11 Dollar Bill

Colourist: Clark Jackson

Producer: Lisa Effress

Graphics: Christina Robins

Editor: Jess Weber


Sound Company: Soundspace

Sound Designer: Matthew Polis