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Adobe "The Future Is Yours. Make It."

Adobe Creative Cloud gives students the tools to succeed in the classroom, in their career and now… life. In a new video campaign titled “Creative Cloud VS...” Adobe gives a sneak peek into the lives of three roommates who utilize Photoshop, Illustrator and InDesign to evade a parent on social media, design a custom tattoo, and tackle a messy roommate. The campaign was created by advertising agency Pereira & O’Dell in San Francisco who also formulated the new strapline “The Future is Yours. Make it.” The work is a fresh take on the tutorials which Adobe clients know and love as Adobe tools are incorporated into the narrative, spinning funny stories out of daily circumstances.


Advertiser: Adobe

Brand: Adboe Creative Cloud

Creative Agency

Creative Agency: Pereira O'Dell

Copywriter: Simon Friedlander, Jenna Jones

Art Director: Ali Sooudi, Katie Coward

Strategist: Lauren Sooudi, Breanne Brock

Producer: Jeff Ferro, Josh Diaz, Justine Mar

Chief Creative Officer: Rob Lambrechts

Editor/Post Production/Sound Design: Joel Hopper

Production Company

Production Company: PF100

Director: Rodrigo Saavedra

DOP: Drew Bienemann

Producer: Joshua J. Smith

Post Production / VFX

Post Production Company: Ntropic

Category: Business and services, Software

Genre: Activation, Apps, Digital, Storytelling