UniCredit: Getting close to greatness
Every year, about 23 players and a coach get to experience what it’s like to lift the UEFA Champions League trophy. For UniCredit, we decided that’s not nearly enough. We took the trophy on an interactive roadshow across Europe, celebrating UniCredit’s sponsorship of the UEFA Champions League and showing visitors what it feels like to be a true champion. The tour reached 70 million people online and generated €3.5 million in media value.