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Tourism Ireland - Doors of Thrones

20/02/2018
Production Company
London, United Kingdom
28
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Brand
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To draw attention to the fact that Ireland is one of the filming locations of popular TV show Game of Thrones, Tourism Ireland created a series of hand crafted doors, each depicting an episode from the sixth season of the show. The wood for the doors was salvaged from The Dark Hedges, a 400-year-old tourist attraction and a filming location which was hit by a storm. The doors were installed at local pubs near filming locations, creating a trail for fans to follow. The campaign reached 126,000,000 people and videos about it racked up 17,876,088 views and 1,821,486 likes to date.
About Believe Media UK

BELIEVE MEDIA has been creating influential and award-winning commercials, music videos, online content, promos, documentaries, and experimental films since its foundation in January 2000. It also has been "free-ing the bid" since then, with the most extensive roster of female directors in the world. The UK team is headed up by Managing Director James Covill and Development Director Francesca Woods. We have offices in New York and Los Angeles as well as London. BELIEVE MEDIA has always maintained a global reach with partnerships in Western and Eastern Europe, Asia, the South Pacific and South America. Believe‘s directors hail from every corner of the globe and have worked with the world‘s biggest brands and agencies collecting numerous awards along the way. As a company, we strive to cultivate the most imaginative and accomplished talent while forging a strong bond with our clients and offering the highest level of production.