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The Kettle

This video was created for the traditional Investor Day, which the Sbrbank held on December 14 in London. Within the framework of the event, German Gref and top management presented to the shareholders and investors the strategy of the bank's development until 2020. The video uses comedy to show a typical investor's pathway way - from the moment of making a decision to receiving dividends.


Brand: Sberbank

Creative Agency

Creative Agency: Leo Burnett Moscow

Art Director: Stas Kabulin

Producer: Ekaterina Barmak

Executive Creative Director: Mikhail Kudashkin

Creative Group Head: Andrey Yarinich

Senior Account Manager: Olga Yakimenko

Production Company

Director: Aleksandr Soloviev

DOP: Yasya Skrynnikova

Producer: Aleksandr Kessel, Ilya Komarov, Nika Zhizhevskaya, Ruslan Sorokin, Ilya Sobinov

Makeup Artist: Maria Borodina

Sound Recordist: Evgeniy Goryainov

Costume Designer: Aleksandra Feodosieva-Soshalskaya

Art Director : Polina Mikitenko


Editor: Tim Pavlenko


Composer: Dmitriy Vihornov

Category: Finance/insurance, Investment

Genre: Comedy