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Above The Noise - Beats

The London IMAX played host to British heavyweight champion Anthony Joshua as the face of the new Beats studio 3 wireless headphones. The headphones brand used the IMAX’s customised lighting technology to make an impactful statement, aimed at promoting both sponsorship of Joshua's world heavyweight title fight with Carlos Takam and to promote the new headphones featuring Pure Active Noise Cancelling technology.

Category: Music, Sports and leisure

Genre: Creative technology