Ataxia - Unfeeling

Awareness of Ataxia is currently at 9% in the UK, even though over 10,000 people suffer from it. So we created a striking film to communicate the severity of the condition. Using a 3D glitching effect, Unfeeling highlights the disconnect between the body and the mind that sufferers face. We cast a mixture of those with ataxia and those without, and ran the campaign across TV, cinema and online nationwide to move people into action.