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Y&R London takes off with TUI's new campaign putting "U in the Middle"

TUI’s marketing campaign builds itself around the slogan ‘We cross the ‘T’s, dot the ‘I’s and put ‘U’ in the middle’. The advert aims to bring to life both the TUI logo and the proposition of putting the customer at the heart of everything, with TUI holidays being built around: personal expert service, tailor-made experiences, handpicked quality hotels, all inclusive cruising and providing an award-winning holiday airline.

Category: Travel