Y&R London takes off with TUI's new campaign putting "U in the Middle"
TUI’s marketing campaign builds itself around the slogan ‘We cross the ‘T’s, dot the ‘I’s and put ‘U’ in the middle’. The advert aims to bring to life both the TUI logo and the proposition of putting the customer at the heart of everything, with TUI holidays being built around: personal expert service, tailor-made experiences, handpicked quality hotels, all inclusive cruising and providing an award-winning holiday airline.
VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Intel, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, which name WPP as a “Leader” in Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 30,000 talented people across 60-plus markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.
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