Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?

Jergens: "Chat" and "Bathroom Boundaries"

In order to start your day on the right foot, a morning routine is of utmost importance – whether that be a quick yoga session, a hot shower, or a large black coffee. You feel like your real self once that routine is complete, and it has nothing to do with being vain or lacking confidence. It’s about becoming the person you really feel like inside and projecting that to the world. In a new national campaign, “Let Your Beautiful Shine,” Kao USA Inc.’s Jergens applauds these morning routines and acknowledges that with its products, your individual beauty can shine through everyday. The campaign comes to life through TV, OLV, and social components. Actress and comedian Leslie Mann reprises her comedic role as brand spokesperson in two campaign spots, “Chat” and “Bathroom Boundaries,” made by creative agency Arnold Worldwide. The spots feature the addition of her real-life daughter, Maude Apatow, which adds a quirky mother-daughter element to the light-hearted humor and wit of the campaign. By having Maude be part of the “Let Your Beautiful Shine” campaign, Jergens taps into a younger audience while staying true to its long-standing heritage. In “Chat,” Leslie interrupts Maude during a TV-watching session to speak to her about a sensitive topic. Maude is justifiably alarmed, but Leslie tells her it’s her daughter’s elbows she’s talking about – dry elbows are no laughing matter. Jergens Ultra Healing moisturizes dry skin, which Maude now sees is what Leslie was trying to tell her. Next up for Leslie: moisturizing Maude’s feet! In “Bathroom Boundaries,” Leslie surprises Maude as she exits the shower, telling Maude about the benefits of Jergens Wet Skin Moisturizer, such as how it can be applied on wet skin and the skin quickly absorbs it. Maude is confused as to how her mother was able to enter the bathroom, but Leslie just shrugs it off. Maude confirms that Jergens Wet Skin Moisturizer does indeed leave her skin feeling awesome, to which Leslie replies, “you know who else is awesome? You!” and bops Maude on the nose.

Creative Agency

Executive Creative Director: Jennifer Alfson

General Creative Director: Katie Young, Chris Chao

Art Directors: Kyle Lynah, Sara Easterling

Copywriter: Laura Linthicum

Account Director: Tenny Pearson

Account Managers: Jessica Miranda, Marie-Laure Davy

Account Executive: Valeene Wilson

Producers: Amy Shaw, Alissa Feldbau

Planner: Rohini Sahni

Business Affairs: Shaunda Slade

Music and Sound

Sound Design: Honeymix

Sound Engineer: Eric Thompson

Music Production: Sizzer Amsterdam

Post Production / VFX

Colourist: Tim Masik

Colour Company : Co3

Visual Effects: PPC London

Production Company

Production Company: Hungry Man

Executive Producers: Kevin Byrne, Mino Jarjoura, Dan Duffy, Caleb Dewart, Jacki Sexto

Line Producer: Matt Lefebvre

Directors: Bryan Buckley, Craig Owens

Photographer : Scott Henriksen

Producer: Andrew Cravotta

Editorial & Online: Jeff Sferruzzo, Ali Mao, Arcade Edit

Category: Beauty/health