Ford Go Faster
FORD's TRACK DAY GETS HOLLYWOOD MAKE-OVER
Ford are taking the track day experience to a whole new level with a unique and original ‘immersive driving experience’, Go Faster.
This innovative concept sees the paying public learn stunt-driving skills while being filmed, with the footage cut into a pre-shot trailer for a fictional action-packed, Hollywood heist movie in which they would play the hero.
Experiential agency Imagination partnered with auto specialists Carnage to conceptualise, script and produce the film trailer through their Branded Entertainment team. Key to the concept was to adhere to the conventions of the movie ‘trailer’ but also give the film a sense of narrative closure (similar to a short film), so experience goers can take home a fully-contained, social-media shareable film.
The Creative Director for Carnage on the project Oisin Tymon said ‘from the moment James Keane (Digital Creative, Imagination) spoke to us about Go Faster, we fell in love with the concept; a track day meets Secret Cinema. Go Faster was a unique creative challenge, and the perfect project to launch the Carnage Branded Entertainment division. We’ve bought our tickets and can’t wait to have a go!’.
The Go Faster experience launches in the UK from October 2017.
WHO WE ARE
Take key members of the production team from the BBC’s original Top Gear, the creative excellence of A-List commercials directors - and the backing of industry leader Rogue with 20 years experience in the business - and you have CARNAGE. An unprecedented collective of award-winning car expertise.
Multi award winning director Sam Brown as executive creative director. Phil Churchward, series director of the BBC’s original BAFTA winning Top Gear, as production consultant. Ben Hampshire, ex-MD of The Mill LA, with 18 years in the industry. Plus the best producers, writers, directors, production co-ordinators, technicians, DOPs, location managers and stunt coordinators.
We’re all bound by a passion for cars.
And we believe that passionate people make exceptional work.
BEN HAMPSHIRE - MANAGING DIRECTOR/EXECUTIVE PRODUCER
Ben’s career has spanned Film and Visual Effects over 18 years, working with iconic directors from Noam Murro to Sam Bayer. Before starting Carnage, Ben spent seven years in rust-free California running The Mill LA. In between, he’s owned over 50 cars and bikes.
OISIN TYMON - HEAD OF DEVELOPMENT/EXECUTIVE PRODUCER
Carnage’s Head of Development & Executive Producer Oisin Tymon, is a former BBC Development Executive and Producer, who developed and produced the biggest factual television show on the planet (Top Gear) for a decade, winning nearly every television award.
JAMES HOWLAND - HEAD OF PRODUCTION
Award winning producer with over 15 years of experience, working with some of the best global names such as Sam Brown, Mark Zibert and Kevin MacDonald. James has worked across almost every type of brief possible, and with the knowledge gleamed from these years, he brings with him a true ability to create calm when there’s a storm stirring.
SAM BROWN - CREATIVE DIRECTOR
Sam Brown is one of London’s leading directors, creating award winning work for the world’s top brands. As the Creative Director Sam brings considerable experience with global car brands and unparalleled creative problem solving across all briefs.
MARK JENKINSON - DIRECTOR
Audi R8 catapulted Mark into the limelight with it’s immediate success. Mark has become the go-to director for global brands like Audi, Porsche, Mercedes, and Bentley to name a few and is an unashamed car aficionado – which he credits to his childhood in the family garage fixing his Dad’s motorbikes.
PHIL CHURCHWARD - DIRECTOR/PRODUCTION CONSULTANT
As the Series Director of Top Gear, Phil has directed some of the most iconic car sequences, with worldwide viewers topping 350 million. There are few brands he hasn’t worked with, few locations he hasn’t shot in, and few stunts he hasn’t dreamt up.
RICHARD DE ARAGUES - DIRECTOR
Richard started his career in Motorsport, directing work for top F1 teams McLaren Ferrari, Williams and Toyota. He went on to create the highly awarded TT3d Closer to the Edge’ which made Guy Martin a household name, and now shoots for marques the world over.