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Group745
Group745
Group745
Group745
Group745
Group745

Facebook News Feed

26/09/2017
Advertising Agency
London, UK
10
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Credits
Helping a community educate itself about a misunderstood feature.

News Feed is the front door to the Facebook experience. It’s unique to you and shows you relevant stories based on your friends and interests, but users didn’t understand that they could control how it works.

We created a series of videos featuring real Facebook users talking about how they curate their News Feeds to follow specific friends and interests.

The videos ran directly in users’ News Feeds to reach them where they needed help. Some of the features we highlighted saw a 30% increase in use.

About B-Reel UK (old)

B-Reel is a full-service creative agency building modern brands and connecting them with audiences in unexpected ways. We are a long-term strategic, creative, and executional partner attuned to the unique needs of modern clients.

Core to our creative process is the agency’s maker culture, strategy-led experience, collaborative spirit with clients and passion to translate the benefits of technology and innovative marketing into approachable human communications that solve business challenges. 

Since opening its doors in 1999, B-Reel has grown to 170 employees across offices in Stockholm, NYC, LA, London and Barcelona.


B-Reel - Made by Makers.