senckađ
Group745
Group745
Group745
Group745
Group745
Group745

Jeans for Genes Alfie's Story

22/09/2017
Production Agency
London, United Kingdom
12
Share
Credits
Production
Editorial
Alfie was born with chronic granulomatous disorder (CGD), a rare genetic blood condition that stops his immune system working properly, causing him repeated bouts of serious infection often resulting in pneumonia and abscesses of the skin, tissues and organs. At the request of the Jeans for Genes campaign and the CGD Society, our team filmed with him over a six month period at home and throughout the difficult bone marrow transplant process at University College Hospital, London. He has since made a good recovery and is now cured of his genetic disorder. This 15 minute long film is aimed at patients with CGD and their families who are themselves facing bone marrow transplants, and seeks to answer their questions by showing what the procedure entails.
About Citizen Films
A London based production house, delivering beautifully crafted storytelling direct to brand owners.  Citizen Films help busy marketing teams avoid the time and expense of the traditional ad agency route, producing commercially-led creative content, on time and budget.