ANZ - Rain
This was a video produced on behalf of TBWA for one of the big four banks – ANZ – for one of the big four tennis events: the Australian Open. If that wasn’t enough excitement already, it was an animation of tennis superstar Novak Djokovic.
The animations would draw on the ties between Novak’s world-renowned unfailing patience and ANZ’s new campaign message: keep moving. The suite of animations – mainly designed to be played as a pre-roll ad during the Australian Open and on ANZ’s social platforms – was intended to be endearing, comical and heartfelt. It was to draw on what the public knows of Novak’s life experiences and demeanor, which has been the key to his staggering success.