30/90

In 2017, the best known Polish vodka Wyborowa turned 90. The same year, a famous Polish composer Jimek turned 30. In order to celebrate this unique jubilee, an incredible musical program was created, which included:- A limited edition bottle.- An interactive website, which allowed users to upload videos with their melodies and sound to become a part of the jubilee orchestra.- A song composed exclusively from the web users uploads. Later aired in the biggest radio stations.- A final concert played by a symphonic orchestra.- A music video made exclusively from the ‘User Generated Content’ received during the campaign.Thanks to this campaign, we`ve managed to sell 750.000 bottles of ‘Wyborowa’. And all of this happened in a country, in which you can`t advertise vodka!