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30/90

In 2017, the best known Polish vodka Wyborowa turned 90. The same year, a famous Polish composer Jimek turned 30. In order to celebrate this unique jubilee, an incredible musical program was created, which included: - A limited edition bottle. - An interactive website, which allowed users to upload videos with their melodies and sound to become a part of the jubilee orchestra. - A song composed exclusively from the web users uploads. Later aired in the biggest radio stations. - A final concert played by a symphonic orchestra. - A music video made exclusively from the ‘User Generated Content’ received during the campaign. Thanks to this campaign, we`ve managed to sell 750.000 bottles of ‘Wyborowa’. And all of this happened in a country, in which you can`t advertise vodka!

Creative Agency

Creative Agency: McCann Poland

Category: Alcoholic drinks , Spirits

Genre: PR