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Grandparent's Menu - KFC

KFC, like most brands in Poland, wants to reach young people. But wait, what about our beloved senior citizens? They would probably want to try the HOT WINGS MENU or the DOUBLE GRANDER CHEESER as well... Right? On the International Grandparents Day, KFC changed the names of all their products from catchy foreign names, to simple, and most importantly understandable Polish equivalents. The whole event was communicated in social media, so that every youngster who came with either their Grandmother or Grandfather to check out this unique KFC Menu, got a delicious free shake

Creative Agency

Creative Agency: McCann Poland