giffgaff - Lilo

GIFFGAFF BREAKS ONE RULE BY REMINDING CUSTOMERS THAT THEY'RE FREE TO WALK AWAY FROM THEIR PHONE CONTRACT WHENEVER THEY WANT. SOMETHING NO OTHER BRAND WOULD DARE MENTION. LEANING INTO THE 'TENSION' BRINGS INSTANT FAME AND DRIVES CONSIDERATION SKY HIGH. PLANNED, WRITTEN AND DIRECTED BY WHO WOT WHY.