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Homeless Not Nameless

05/09/2017
Advertising Agency
London, United Kingdom
26
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Credits
POSSIBLE's Seattle interns teamed up with local non-profit Facing Homelessness to create meaningful connections in Seattle called ‘Homeless Not Nameless.’ In Seattle, homelessness is often viewed as ‘not my problem.’ There is no shared ownership of the homelessness issue. The interns wanted to change that by focusing on the relationship between homeless and non-homeless people by the simple power of someone’s name. In order to do this, they had to capture the importance of an introduction. By knowing someone’s name, it shows that they are seen, heard, and actually cared about. They got the city of Seattle on a first name basis with the homeless community by seeking a personal connection with them through a giant game of Jenga. The video showcases the emotional, raw connections that were made and has three actual homeless people in the video: Carl Hanes, Trevor Algoo and Asee Mason.
About POSSIBLE EMEA
POSSIBLE is a creative agency that cares about results. Our mission is to create world-class work that works. That’s why we back up every idea with hard-core data for solutions that make a measurable difference. With 21 offices spanning five continents, POSSIBLE boasts some of the best creative minds on the planet.

By design, we are visionaries, innovators and pioneers. If that describes you too, then by all means, get in touch—we’d love to work with you.



WHY POSSIBLE?

WE ARE BOLD. We are not afraid to speak up, take risks or change the rules.

WE ARE INTERESTED. We are constantly learning, always evolving. The world is changing quickly, but we’re not interested in keeping up—we’re interested in leading the way.

WE ARE RELENTLESS. We are driven by a constant desire to create something new, something better, something groundbreaking.

WE ARE TOGETHER. We are 1,300+ brilliant minds working together in a cross-office collaboration that spans the globe.