Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?

Well-Being Machine

This campaign for the Blackmores’ Probiotic+ range takes the audience on a playful journey through the human digestive system. It’s a voyage of discovery in which every step forward takes us closer to the secret of wellbeing and a happy gut. This magical mystery tour is created with amazing in-camera miniature set designs that metaphorically express the concept. The pop-art minimalist set design has complex symmetries and meticulous mechanisms that all work as one to produce a vision of happy gut harmony.


Brand Manager: Ingrid Wietrzyk, Despina Lord

Creative Agency

Art Director: Alex Schneider

Content Director: Katie Wong Hee

Group Content Director: Kelly Spence

Senior Art Director: Mike Burdick

Senior Broadcast Producer: Jade Rodriguez

Production Company

Executive Producer: Oliver Lawrance

Director: Scott Otto Anderson

DOP: Simon Ozolins

Producer: Bonnie Fay

Art Director : Aaron Crothers


Editor: Mark Bennett

Post Production / VFX

VFX Supervisor: Dave Edwards


Sound Design: Sonar