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Well-Being Machine

This campaign for the Blackmores’ Probiotic+ range takes the audience on a playful journey through the human digestive system. It’s a voyage of discovery in which every step forward takes us closer to the secret of wellbeing and a happy gut. This magical mystery tour is created with amazing in-camera miniature set designs that metaphorically express the concept. The pop-art minimalist set design has complex symmetries and meticulous mechanisms that all work as one to produce a vision of happy gut harmony.


Brand Manager: Ingrid Wietrzyk, Despina Lord

Creative Agency

Creative Director: Barbara Humphries

Art Director: Alex Schneider

Group Content Director: Kelly Spence

Content Director: Katie Wong Hee

Senior Art Director: Mike Burdick

Senior Broadcast Producer: Jade Rodriguez

Production Company

Executive Producer: Oliver Lawrance

Director: Scott Otto Anderson

DOP: Simon Ozolins

Producer: Bonnie Fay

Art Director : Aaron Crothers


Editor: Mark Bennett

Post Production / VFX

VFX Supervisor: Dave Edwards


Sound Design: Sonar