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Royal Mail

The new ID Fraud campaign from Royal Mail highlights the dangers of ID Fraud, outlining the risks including oversharing on social media. ‘Online You’, shines a light on the dangers of behaviours commonplace online that would be deemed unacceptable while in an offline world.

Client

Creative Director: Dan McCormack and Luke Boggins

Production Manager: Gareth Williams and Casey Machen

Account Director: Gemma Dodds

Head of Advertising: Heidi Kieran

Creatives: Robert Graves-Morris and Dipesh Mistry

Chief Creative Officer : Justin Tindall

Chief Marketing Officer: Ben Rhodes

Category: Retail and restaurants

Genre: Digital