P&O Cruises - Like no place on Earth
Creating a world Like No place On Earth leads to a 10% year on year sales increase.
Australians considering a holiday have so many places on earth to choose from. They could do Fiji, Bali, The Gold Coast or Hamilton Island. P&O bring together so many different places, products and experiences that no other holiday destination could ever compete.
To prove this to Australia we re-imagined the entire world of P&O cruises as an actual place. A place I can board at the Overseas Passenger Terminal. A place that will sail me across the seas. A place that is full of fun and adventure. A place that is Like No Place On Earth.