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Mercedes Benz - First Of A New Kind (Teaser)

Challenge the elements. Master all kinds of terrains with unparalleled elegance. It’s the dawn of an new era. The first of a new kind. Introducing the Mercedes-Benz X-Class - the world’s first premium class pick-up truck - coming in 2018. Just like the X our film defies all classic rules of car commercials. Artful image compositions and a captivating montage, entirely created in CG, mystify the design and performance of the vehicle. Director Ole Peters wielded these tools to paint a picture of highly advanced technology and epic cinematography, teasing the audience, showing enough, while not revealing too much.


Advertiser: Mercedes-Benz Vans

Brand: Mercedes-Benz Vans

Creative Agency

Creative Agency: Lukas Lindemann Rosinski

Executive Creative Director: Arno Lindemann

Production Company

Production Company: Sehsucht

Director: Ole Peters


Music Production: 2WEI Music

Category: Automotive, Cars

Genre: Animation, Visual VFX