Running, life and Nike merge into a story of young rebels ruling the streets of Seoul

We are a director management and production company that thrives on the power of culturally impactful storytelling.

Our passion lies in nurturing voices, perspectives, and narratives from storytellers around the world. Our directors possess a natural curiosity for exploring the intricacies of culture and trends, enabling us to create work that deeply resonates with our clients’ audiences.

As part of the 42 family, a global talent management and production company specializing in film and TV, we work alongside our sister photographic agency, Probation. Together, we form a dynamic team equipped to handle a wide range of creative projects, including branded entertainment, advertising, print and music video content. With our extensive roster of creative talent and production expertise, we are the ideal partner for bringing your vision to life.

We believe our model provides more freedom and scope for both talent and clients, allowing a more transparent approach to curating the most successful creative partnerships.