BIRRIFICIO ANGELO PORETTI - The Art of Beer

When Italy's most sophisticated and high brow beer producer asked us to create a unique positioning story for them, we created a magical journey into the art of beer making that takes place every day in their brewery at the hands of the brewmaster. At the core of the process, the most distinctive ingredient in beers, the hops, selected among more than 300 different kinds in nature. Shot on location in the spectacular Poretti Brewery, this TV and print campaign helped Poretti find its own unique voice in a crowded and competitive market.