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Vision Express - Eye Witness

Julie Walters stars in new Vision Express ad from Oliver Vision Express has launched the second iteration of its ‘Vision Taken Seriously’ campaign, starring UK screen and stage icon Julie Walters. The awareness-raising initiative follows the optician’s ‘Eye Witness’ ad featuring Sir Trevor McDonald – its most successful creative ever. The ad features T-Rex’s iconic track ‘I Love to Boogie’ and takes viewers through Julie Walters life, playing out scenes recounting some of Walters’ most iconic career highlights: Mrs Overall from Acorn Antiques, Educating Rita’s titular character, Sandra Wilkinson from Billy Elliot and Julie Walters & Friends’ hilarious ‘Two Soups’ sketch. The film was directed by Kevin Thomas through Thomas Thomas.

Client

Head of Marketing: James White

Marketing Director: Andy Portsmouth

Creative Agency

Copywriter: Greg Talbot

Art Director: Joy Li

Producer: Lyndsay Myerscough

Chief Creative Officer: Brian Cooper

Account Director: Roxanne Courtman

Production Company

Production Company: Thomas Thomas Films

Executive Producer: Philippa Thomass

Director: Kevin Thomas

DOP: Jim Jolliffe

Producer: Trent Simpson

Offline

Edit Company: The Quarry

Editor: Scot Crane