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F.A.T. Blocker

F.A.T. Blocker – The filter against temptations – a plugin that blocks high calorie ads on the internet. Created by MullenLowe Brazil, it’s available at the Google Chrome Store:


Advertiser: Smart Fit

Head of Marketing: Leonardo Cirino

Marketing Manager: Renata Ramos

Creative Agency

Creative Agency: MullenLowe Brasil

Creative Director: Eduardo Salles and Gil Pinna

Copywriter: Eduardo Salles and Henrique Louzada (Bill)

Chief Creative Officer: Jose Henrique Borghi

Agency Production: Guto Lins

Account Executive: Caroline Paulino

Project Manager: Gabriel Antoniolli

Media Planners: Camila Antunes and Kassia Ferreira

Head of Planning: Ana Luiza Santos

Head of Production: Patricia Venturini

Art Directors: Luiz Cesar Faria Jr. (Steve) and Fabio Nunes

Account Director: Robert Filshill

Production Company

Production Company: Cine Cinematografica


Music Production: Lua Nova

Digital Production Company

Software Development Company: Onesight

Communications Developer: Onesight

Category: Other

Genre: Apps, Creative technology, Digital