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The Royal National Lifeboat Institution - “Fight Your Instinct, Float to Live

Creative Agency

Creative Agency: krow

Copywriter: Nigel Roberts

Art Director: Matt Allen

Producer: Sushi Tester

Account Management: Jenny Walker

Planning Director: Matt Watts

Photographer: Todd Anthony

Managing Partner: Will Saunders

Media Agency

Media Agency: OMD

Production Company

Director: Olly Goodrum/Nice Shirt

DOP: Patrick Duroux

Producer: Luke Goodrum


Edit Company: Trim

Editor: Ross Hallard

Post Production / VFX

Post Production Company: Raised by Wolves

VFX: Jon Hollis


Composer: Tom Player

Sound Design: Jim Griffin @ Jungle Studios

Digital Production Company

Colourist: Vic Parker